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价格,不应成竞争利器

标签:LED  灯具  照明  家居  设计  家居设计  室内设计  装潢   | 分类:选购主材>> 灯具 | 共3064篇同类日记 | 2012-10-06 17:41:02

<P style="LINE-HEIGHT: 18pt"><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">上个月的电商之战可谓是闹得沸沸扬扬,最后的赢家到底是谁?为了获得更多的资金支持,苏宁</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>8</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">月</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>14</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">日宣布将发债融资</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>80</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">亿元,京东的前三轮融资也已经</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>“</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">见底</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>”</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">。</SPAN><SPAN style="FONT-FAMILY: Arial"> </SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">有人说,到最后这是</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>“</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">一场穷人间的战斗</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>”</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">。价格战,最后的结果往往都是两败俱伤。而在</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>LED</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">行业,价格更不能成为竞争利器。</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US><BR><BR>LED</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">商照用光领军品牌马斯登照明负责人表示,价格战是最粗放的竞争形式,虽然从短期来看,企业薄利多销,消费市场低价购买,双方获利,但从长远来看,这是不利于企业发展与消费者市场信任建立的,特别是</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>LED</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">行业这种高技术行业。目前</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>LED</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">核心技术芯片制作技术被美国、日本的少数大企业所掌控,在中下游封装、应用领域的中国企业利润难求。而居高不下的价格却是</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>LED</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">推广最大的难题,于是价格又成了</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>LED</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">行业里最直观的竞争形式。这种矛盾势必导致偷工减料、鱼目混珠的现象出现,不仅损害了消费者利益,更将导致</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>LED</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">市场的崩溃。</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US><BR><BR></SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">企业取胜的关键绝不是用价格打败所有对手形成</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>“</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">一枝独秀</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>”</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">的垄断局面,像麦当劳和肯德基、百事可乐和可口可乐这样并驾齐驱的国际品牌,并不会让消费者感到困扰。这些品牌在争取竞争优势的同时也在无形中提升了自己的研发与服务水平,形成共赢。</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US><BR><BR></SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">马斯登照明目前拥有多个品种系列和多项国家知识产权专利。作为一个拥有强大技术支撑和实现规模化生产的</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>LED</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">生产企业,马斯登一直为市场提供着性价比最高的产品。在</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>LED</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">行业的迷雾里,马斯登也准确把握行业走势,以敏锐的市场洞察力积极进行品牌战略规划,力争成为国际一流的</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>LED</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">民族品牌。</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US><BR><BR></SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">虽然,在</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>LED</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">行业里,价格是推广难题,但在技术难关还未攻破之前,一味的求低是企业的冒险之举。由价格战引发的资金链断裂而导致风光大企业一夜宣告破产的</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>LED</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">企业在行业内并不少见,更有因为产品质量问题而发生的全国性</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US>LED</SPAN><SPAN style="mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">照明召回事件。企业要想求得良性发展,本身的产品品质和品牌服务能力是不可或缺的软硬两实力。价格,不应成为竞争利器。</SPAN><SPAN style="FONT-FAMILY: Arial" lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></P>
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